HMI? News

December 9, 2009
Media Contacts: Doug Ramsey, 858-822-5825, dramsey@ucsd.edu, or Rex Graham, 858-534-5952, ragraham@ucsd.edu

Quote Sheet/Addendum to UC San Diego News Release re: ‘How Much Information? 2009 Report on American Consumers’

The following companies are among the industry sponsors of UC San Diego’s ‘How Much Information?’ research program (see news release under separate cover):

AT&T
"The study's findings are consistent with what we've been seeing at AT&T: Americans have a voracious appetite for information, and seek to access more and more of it online,” said Richard Clarke, Assistant Vice President of Public Policy, AT&T.  “Over the past three years, we've experienced a 5,000 percent increase in wireless data traffic and a several hundred percent increase in wireline data traffic.  We're working daily to expand the capacity of these networks to ensure that our consumers get what they want: information that's available anytime, anywhere and on any device."

Cisco
“The HMI study offers important insights on the tremendous volume of digital content that the U.S. is generating and consuming on a daily basis,” said Thomas Barnett, senior manager, Service Provider Marketing, Cisco. “This data also suggests the increasing value and role of the network in many aspects of our personal and business activities. The content consumption rates provided by the HMI study offer a consumer perspective that is consistent with the significant network growth rates that we are projecting within our own Cisco Visual Networking Index research.”

IBM 
"IBM welcomes this study to validate and quantify that information consumed by both businesses and consumers continues to rise dramatically," said Barry Rudolph, IBM vice president, System Storage. "Organizations are turning to IBM to help them develop smart solutions to collect, analyze, and manage that information in a world that is increasingly instrumented, interconnected and intelligent."

LSI
"The HMI research, including the upcoming report on worldwide enterprises, provide the industry with valuable insight into current and future patterns of information creation, movement and consumption," said Stan Skelton, vice president of Strategic Planning and Advanced Development, LSI Corporation. "Our sponsorship and participation in collaborative research projects like the HMI study are key to developing leading-edge storage and networking technologies that will meet next-generation customer requirements."

Seagate Technology
“As shown in the How Much Information? 2009 Report on American Consumers, Americans consumed record amounts of data and information,” said Jeff Burke, Executive Director Market & Competitive Intelligence at Seagate Technology. “This study helps further the industry's understanding of the continuing boom in digital content creation and the amount of data stored across devices of all kinds.”

About How Much Information? 
The HMI? project is a research consortium led by the University of California, San Diego. Funding for the project comes from industry sponsors AT&T, Cisco Systems, IBM, Intel, LSI, Oracle and Seagate Technology, with early support from the Alfred P. Sloan Foundation.